Lotwaala is a zero-commission, escrow-secured B2B marketplace operated by Surplus Saga Private Limited. We connect verified wholesalers, manufacturers, and MSMEs with retailers and buyers across 120+ cities in India — solving the dead stock crisis, eliminating payment fraud, and building India's trust economy.
After nearly a decade in Dubai as a Sales Manager at Octagon International — specializing in global marketing and international business development — Anurag Sharma returned to India and saw a glaring problem: millions of rupees in inventory were rotting in warehouses, and small retailers were getting defrauded by unverified suppliers on fragmented B2B platforms.
As the founder of Colour Tribe — a highly successful clothing brand he has operated since 2017, generating ₹30–40 Lakhs in monthly sales revenue — Sharma understood the real-world operational challenges of garment manufacturing, inventory turnover, and cash flow. Drawing on his earlier experience at HCL Technologies and EXL Service, he incorporated Surplus Saga Private Limited on July 20, 2025, and launched the Lotwaala app on November 26, 2025 — built to solve three non-negotiable problems: fraud, dead stock, and broken payments.
Before Lotwaala, Indian MSMEs and wholesale buyers faced three systemic crises that cost the industry thousands of crores every year.
Unorganised B2B platforms had no KYC or GST verification. Buyers routinely paid for goods that never arrived, or received substandard products from unverified sellers. Multi-vendor fraud cost small retailers lakhs every year.
Indian manufacturers and wholesalers hold billions of rupees in excess, slow-moving, or defective inventory with no efficient channel to liquidate it. Capital tied up in dead stock was strangling MSME cash flows.
Buyers transferred full payment before delivery with no recourse if the goods were wrong. Sellers faced payment defaults after dispatching goods. There was no neutral intermediary holding funds safely.
Sellers list, sell, and earn — without paying Lotwaala a single rupee. No registration fees, no listing charges, no percentage cut. This directly undercuts premium-subscription platforms and makes Lotwaala accessible to every MSME in India.
Buyer payments are locked by the platform at the time of order. Funds are released to the seller only 7–10 days post-delivery after the buyer physically verifies and confirms product quality. This eliminates payment fraud and bad-stock disputes from both sides.
Every seller on Lotwaala is mandatorily verified using GST registration and Aadhaar/KYC documentation before they can list a single product. No anonymous seller can operate on the platform. Buyers always know exactly who they are buying from.
Unlike centralised fulfillment models, Lotwaala acts as a discovery layer. Buyers deal directly with the actual manufacturer or wholesaler — negotiating price, MOQ, and logistics via open chat — cutting out middlemen and maximising margin for both parties.
See exactly how Lotwaala differs from traditional B2B platforms
| Feature | Lotwaala | IndiaMart | TradeIndia | Udaan |
|---|---|---|---|---|
| Primary Focus | Dead Stock / Surplus Clearance | Primary Manufacturing Leads | General B2B Directory | Standard Wholesale Supply |
| Cost to Sellers | ✅ 100% Free | ❌ Paid Subscription | ❌ Paid Subscription | ❌ Commission per Sale |
| Payment Safety | ✅ 7–10 Day Escrow | ❌ Direct (High Fraud Risk) | ❌ Direct Transfer | ⚠️ Platform Credit Terms |
| Seller Verification | ✅ Mandatory GST + KYC | ⚠️ Basic Self-Declaration | ⚠️ Basic Self-Declaration | ✅ Verified |
| Buyer–Seller Chat | ✅ Direct Chat | ⚠️ Inquiry Form Only | ⚠️ Inquiry Form Only | ❌ Platform-Managed |
| Dead Stock Focus | ✅ Exclusive Niche | ❌ Mixed | ❌ Mixed | ❌ None |
Watch founder Anurag Sharmaexplain the mechanics of India's B2B wholesale market, escrow security, fraud prevention, and MSME expansion strategies.
In this flagship episode, Lotwaala founder Anurag Sharma dives deep into how the Lotwaala app is creating real, measurable impact for manufacturers and retailers across India. He discusses how the platform is fundamentally reshaping trust in India's fragmented B2B wholesale market — from escrow-protected payments to GST-based seller verification — and what it means for the next generation of Indian MSMEs.
Key Highlights
Explore all podcast episodes with Founder Anurag Sharma
Anurag Sharma reveals the strategic playbook behind Lotwaala's rapid market expansion. From identifying the right wholesale hubs in India's tier-1 and tier-2 cities to building credibility with GST-verified sellers, this episode is an essential watch for supply chain and wholesale leaders.
Key Takeaways
One of the most critical challenges in India's B2B wholesale market is endemic fraud. In this episode, Anurag Sharma outlines the exact mechanisms Lotwaala built to eliminate fraud: mandatory KYC, GST verification, escrow payments, and transparent dispute handling.
Key Takeaways
The extended version of our most popular episode — with additional discussion on Lotwaala's long-term vision for India's B2B market, technology transforming traditional trade, and Anurag Sharma's journey from Dubai to founding Lotwaala.
Key Takeaways
In this episode, Anurag Sharma goes deeper into the structural design choices behind Lotwaala's trust-first model — why zero commission was chosen over extraction, and how escrow protects both buyers and sellers.
Key Takeaways
Get raw wholesale insights, founder stories, and market liquidation strategies direct from Noida & pan-India hubs.
July 20, 2025
Surplus Saga Private Limited officially registered under the Ministry of Corporate Affairs, Government of India.
November 26, 2025
Lotwaala Android app goes live on Google Play Store — India's first dedicated dead stock liquidation and zero-commission wholesale marketplace.
August 26, 2026
Lotwaala expands to Apple iOS — bringing the platform to iPhone users across India.
October 2026
Full web platform goes live at lotwaala.com — enabling browser-based wholesale trading for businesses that prefer desktop access.
To empower every Indian MSME, retailer, and manufacturer by providing a completely transparent, fraud-free, zero-commission wholesale marketplace that turns dead stock into live capital — while protecting every transaction with mandatory escrow and verified seller identity.
To build India's most transparent, nationwide B2B digital aggregator that structurally resolves the dead stock and bulk inventory liquidation crisis for Indian MSMEs — becoming the defining trust infrastructure for B2B commerce in India and, ultimately, across Asia.
Access 100,000+ surplus and dead stock products at factory-floor prices. Stock your store without large upfront capital risk.
List and liquidate excess, seasonal, or defective inventory fast. Reach thousands of verified buyers across India at zero cost.
Source deeply discounted bulk inventory for resale on Meesho, Flipkart, or Amazon — and protect your purchase with escrow.
Negotiate directly with manufacturers. Build supply relationships. Unlock capital from surplus stock you have sitting in your godown.
Lotwaala is India's #1 B2B dead stock liquidation and wholesale marketplace app, operated by Surplus Saga Private Limited. It connects verified wholesalers and manufacturers with retailers and buyers across 120+ cities with zero commission and escrow-secured payments.
Yes, completely. Lotwaala operates on a 100% zero-commission model. There are no registration fees, listing fees, or transaction percentages charged to sellers.
When a buyer places an order, payment is held securely by Lotwaala. Funds are only released to the seller 7–10 days after the buyer physically receives and verifies the product quality — protecting both parties.
Any GST-registered manufacturer, wholesaler, or distributor in India can apply to become a seller. All sellers undergo KYC and GST verification before listing products.
Unlike IndiaMart, which charges paid subscriptions and focuses on primary manufacturing leads, Lotwaala is 100% free, exclusive to dead stock and surplus clearance, and provides built-in escrow payments and direct buyer–seller chat.
Lotwaala operates across 120+ cities in India including Delhi, Mumbai, Surat, Jaipur, Kolkata, Chennai, Ahmedabad, Bengaluru, Noida, and more — with in-app logistics coordination via Big-Ship and other major delivery partners.
Download Lotwaala free on Android. Start buying or selling wholesale today — with zero commission and escrow-protected payments.